Ismael Monzón

Digital Product Manager

Experiences after building digital products for over 30 countries

A few days ago, I was talking with a couple of people about differences between countries. All of us probably know that, especially between the most well known countries, there are obvious differences in people’s character, lifestyle, meals, language and… Seguir leyendo →

«Good Strategy / Bad Strategy». Analysing and defining a strategy

I switched my last hour of the day routine last January. After reading a few tales to the kids, instead of lying on the sofa and checking the mobile phone with tv noise in the background, I go directly to… Seguir leyendo →

How to measure (and improve with data) a product 101

When I talk with other product managers, I have sometimes detected that they are not so accustomed to using metrics as I do. Obviously, it does not happen in all cases, but I thought it may be a good idea… Seguir leyendo →

Talking about working with metrics at the Oracle Responsys Customer User Forum

A few months ago, I had the opportunity to join an interview as part of the Oracle Responsys Customer User Forum. Hosted by Christina Craver, the event’s goal was to highlight the impact reacting to your customers’ micro-moments has on… Seguir leyendo →

«Inspired», the essential book for product management people

If you are interested in a topic, you will find a “The best topic books” list sooner or later. And when you find it repeatedly included in these shortlists, you (or at least me) start to think that I must… Seguir leyendo →

Interviewed at DigginTravel Podcast: My journey at Air Europa

I am not 100% sure about how I met Iztok Franko, but I know I started to follow him a few years ago, after joining Air Europa. I did it because he shares a lot of interesting resources about the… Seguir leyendo →

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