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Data Analytics
This article was originally published on Shifta’s blog, an online school where I teach Product Management and Marketing. For a long time, the digital mantra was clear: growth first and think about revenue later. This mindset, consolidated in the 2010s… Seguir leyendo →
A couple of weeks ago, I had the honour of being interviewed by Iztok Franco in his DigginTravel podcast. We talked about the current goals and challenges in my current position at Air Europa, including building a team and setting… Seguir leyendo →
When I talk with other product managers, I have sometimes detected that they are not so accustomed to using metrics as I do. Obviously, it does not happen in all cases, but I thought it may be a good idea… Seguir leyendo →
A few months ago, I had the opportunity to join an interview as part of the Oracle Responsys Customer User Forum. Hosted by Christina Craver, the event’s goal was to highlight the impact reacting to your customers’ micro-moments has on… Seguir leyendo →
Durante 2018 debí portarme bastante bien ya que los Reyes Magos me trajeron “Pensar Rápido, Pensar Despacio”, “Diseño inteligente. 100 cosas sobre la gente que cada diseñador necesita saber” y “Storytelling con datos”. Empecé con este último ya que en… Seguir leyendo →
Que los podcast están de moda y su popularidad crece cada día es algo que habrás notado a poco que sigas la actualidad en Internet. En mi caso, aunque escuchaba alguno ocasionalmente, ha sido durante este año cuando he comenzado… Seguir leyendo →
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